Director of Programmatic at JCDecaux Middle East. I build the systems, the data and the shows that turned out-of-home into signal across the region — measurable, automated, unmissable.
I'm Dom Kozak — Director of Programmatic at JCDecaux Middle East. I came up through the messy, brilliant middle of ad-tech: trading desks, supply, the region's first programmatic out-of-home deals — and I've spent the last decade making OOH measurable, automated and impossible to ignore.
My work sits where three things meet — media, data and applied AI. I build the systems that plan and buy screens, the shows that explain the industry to itself, and the tools that prove attention travels across every channel.
Based in Dubai. Front row for the fastest-moving OOH market on earth — and hands on, not just talking about it.
Guest spots, panels and webinars on the shows shaping programmatic out-of-home.
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youtube New Digital Age's Ad Tech Hero Award — recognising standout leadership in programmatic digital out-of-home.
Judge for the Programmatic DOOH Live Awards — the industry's benchmark for pDOOH creativity and effectiveness.
“Pulling out entirely means you're silent when your audience comes back. Staying present, but with the ability to adjust, is a far better position to be in — that's where programmatic DOOH moves from a nice-to-have to a core tool.”
“2023 was the year pDOOH moved out of the 'emerging channel' stage and earned its place in the mainstream media mix.”
“Ensure your pDOOH campaigns are fully integrated into your media mix, not treated as stand-alone activities — that's how the channel works as hard as possible to deliver results.”
AI isn't a bolt-on for me — it's how I work. I build with it daily: open models running on my own hardware, generative image and video pipelines, agents that do real jobs end-to-end, and data tooling that turns mess into decisions.
I'm comfortable across the whole stack — running local models when privacy or cost demands it, reaching for the frontier when the task earns it, and wiring the two into workflows that actually ship. Less hype, more built.